Lux x Twice "Brave Hair" (2022/Q1)
Lux x Twice Concept Color: Pink is
Lux x Twice Concept Slogan: Brave Hair この髪が勇気をくれるから。
Concept Detail "Hair of Braveness (Courage)"
Being confident that you think you are beautiful will give you the courage to take a step forward. And that attitude is beautiful.
But are they really stepping on their own? Various stereotypes about "beauty" associated with gender, age, and role. That shouldn't be the reason for holding yourself back.
We aim. A society where everyone can enjoy their own beauty without being bound by anything. A society that is praised for taking a step without fear of being hurt. To that end, we will ask each of the stereotypes about "beauty" hidden in society and increase the choices in the world.
LUX takes a new step. For the beauty of the next era. I won't hold myself back anymore. Beyond that, I'm sure there's something I don't know yet.
I recommend me. Because this hair gives me courage and braveness.
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LUX × TWICE " Brave Hair Collaboration